5-Day SEO Fundamentals Training

No jargon. No fluff. Just practical SEO knowledge you can apply immediately. Learn the fundamentals you need to start your SEO journey or launch your project with confidence.

⏱ 5 Hours Total (1 hour/day)
💻 Live via Zoom
🌍 English or French
📧 2 Weeks Email Support
Book Your Training Now

What Makes This Training Different

This isn't another generic SEO course filled with technical jargon. You'll get concrete steps, practical tools, and clear direction on what to focus on and what to ignore.

No Technical Jargon

Plain language explanations that anyone can understand and apply immediately.

🎯

Application-Focused

Concrete steps and solutions you can implement right away, not just theory.

🔧

Right Tools Only

Learn which tools actually work and which ones to avoid, saving time and money.

📍

Clear Direction

Know exactly where to start and what your next steps should be after training.

Your 5-Day SEO Journey

Each day builds on the previous one, giving you a complete foundation to start your SEO work with confidence.

Day 1

Search Engine Fundamentals

1 Hour Session

Understand how search engines actually work. This foundation is critical - everything else you learn builds on this knowledge. You'll finally understand what Google is looking for and why certain websites rank while others don't.

📚What You'll Learn

  • How Google discovers, crawls, and indexes websites
  • The real ranking factors that matter (and the myths to ignore)
  • Understanding search intent and why it's crucial
  • How to analyze SERPs (Search Engine Results Pages)
  • The role of algorithms and how they evaluate quality
  • Essential SEO vocabulary you need to know

🔧 Tools & Platforms Covered

Google Search Console
Google Analytics
Search operators
What You'll Be Able To Do

Evaluate any website's SEO potential, understand why pages rank, and identify opportunities for your own site. You'll speak the language of SEO with confidence.

Day 2

Keyword Research & Content Strategy

1 Hour Session

Master the art of finding what people are actually searching for and how to create content that ranks. This is where most businesses waste effort - you'll learn to focus on opportunities that actually drive results.

📚What You'll Learn

  • Professional keyword research methodology step-by-step
  • How to identify high-value keywords for your business
  • Understanding search volume, competition, and commercial intent
  • Mapping keywords to content types and pages
  • Creating SEO-optimized content structures
  • Writing compelling titles and meta descriptions
  • On-page optimization essentials (headers, URLs, internal linking)
  • Content formatting best practices for both users and search engines

🔧 Tools & Platforms Covered

Google Keyword Planner
Ubersuggest
AnswerThePublic
Google Trends
Rank Math (WordPress)
What You'll Be Able To Do

Conduct professional keyword research for any niche, create content strategies that target the right opportunities, and optimize your pages for maximum visibility.

Day 3

Link Building & Authority Development

1 Hour Session

Learn ethical, sustainable ways to build your website's authority. Forget spammy tactics - you'll discover strategies that actually work and won't get you penalized.

📚What You'll Learn

  • What makes a quality backlink vs. a harmful one
  • Ethical link building strategies that work long-term
  • How to earn links through valuable content
  • Guest posting done right (avoiding spam)
  • Building relationships with industry influencers
  • Local citations and directory submissions
  • Leveraging social media for SEO benefits
  • Monitoring and protecting your backlink profile
  • What to do about toxic links

🔧 Tools & Platforms Covered

Ahrefs (overview)
Moz Link Explorer
Google Disavow Tool
HARO (Help a Reporter)
What You'll Be Able To Do

Build a sustainable link building strategy, identify quality link opportunities, and know which tactics to avoid. You'll understand how to grow your site's authority safely.

Day 4

Technical SEO Essentials

1 Hour Session

Master the technical aspects that matter without getting overwhelmed. You'll learn what's actually important and what you can ignore, plus how to fix common issues that hurt rankings.

📚What You'll Learn

  • Website speed optimization fundamentals
  • Mobile-friendliness and responsive design requirements
  • Site structure and navigation best practices
  • XML sitemaps - what they are and how to create them
  • Robots.txt configuration basics
  • Understanding crawl budget and indexation
  • Fixing common technical errors (404s, redirects, broken links)
  • Schema markup basics for rich snippets
  • HTTPS and security essentials
  • Core Web Vitals explained simply

🔧 Tools & Platforms Covered

Google Search Console
PageSpeed Insights
GTmetrix
Screaming Frog
Rank Math (Technical)
Google Mobile Test
What You'll Be Able To Do

Audit your website for technical issues, fix common problems that hurt rankings, and ensure search engines can properly crawl and index your site. You'll know what's critical and what can wait.

Day 5

Analytics, Tracking & Continuous Improvement

1 Hour Session

Learn to measure what matters and make data-driven decisions. You'll set up proper tracking, understand which metrics actually indicate success, and create a system for ongoing improvement.

📚What You'll Learn

  • Setting up Google Analytics 4 properly for SEO tracking
  • Configuring Google Search Console for maximum insights
  • Understanding key metrics: organic traffic, rankings, CTR, conversions
  • How to analyze search queries and performance data
  • Identifying content gaps and opportunities
  • Tracking competitor movements and market changes
  • Creating SEO reports that show real business impact
  • Algorithm updates: what they mean and how to respond
  • Building a sustainable SEO maintenance routine
  • Future-proofing your SEO strategy

🔧 Tools & Platforms Covered

Google Analytics 4
Google Search Console
Google Data Studio
Rank tracking tools
SEO audit tools
What You'll Be Able To Do

Track your SEO performance accurately, identify what's working and what needs improvement, and create a systematic approach to growing your organic traffic over time.

Investment in Your SEO Knowledge

Get practical, actionable SEO training that you can apply immediately. No fluff, no jargon - just what you need to start ranking.

Complete Training Package

5-Day SEO Fundamentals

$600

One-time investment for lifetime knowledge

  • 5 Live Training Sessions - One hour per day via Zoom
  • Language Choice - Delivered in English or French
  • Personalized Attention - Small groups or 1-on-1 format
  • Practical Application - Work on your actual website/project
  • Tools & Resources - Learn which tools to use and avoid
  • WordPress Integration - Rank Math setup and configuration
  • No Technical Jargon - Plain language explanations
  • Concrete Action Steps - Know exactly what to do next
  • Session Recordings - Review the material anytime
  • 2 Weeks Email Support - Get your questions answered after training

Flexible Scheduling

Training sessions scheduled at times that work for you. Available for individuals, small groups, and corporate teams.

Frequently Asked Questions

Everything you need to know about the training program.

Do I need any prior SEO knowledge?
No. This training is designed for complete beginners. We start with the absolute fundamentals and build from there. If you can use a computer and browse websites, you're ready for this training.
Will I become an SEO expert after 5 days?
No - and anyone promising that is lying to you. SEO expertise takes years of practice. What you will get is a solid foundation, clear understanding of fundamentals, and the right direction to continue learning. You'll know enough to start working on your project confidently and avoid costly mistakes.
What if I can't attend live sessions?
All sessions are recorded and provided to you. However, live attendance is strongly recommended for the Q&A and personalized guidance. We work with your schedule to find suitable times.
Is this suitable for WordPress users?
Absolutely. We specifically cover WordPress SEO including Rank Math setup and configuration. However, the fundamentals apply to any platform - WordPress, Shopify, custom sites, etc.
Do you offer training in French?
Yes. The entire training can be delivered in either English or French, based on your preference.
What about ongoing support after the training?
You get 2 weeks of email support after your training ends. This gives you time to start implementing what you learned and get help with any questions that come up.
Can I bring my team?
Yes. We offer group and corporate training options. Contact us at booking@theseo.academy to discuss your team's needs and get a custom quote.
What tools do I need to purchase?
Most tools we cover are free (Google Search Console, Google Analytics, Google Keyword Planner). For WordPress users, Rank Math has a free version that covers everything you need. We'll show you which paid tools are worth it and which to avoid.
Is this only for new websites?
No. This training works whether you're launching a new site, improving an existing one, or taking over SEO for a business. The fundamentals apply to any situation.
What makes you qualified to teach this?
I'm Lay Nadji, founder of Shiftcode. I've been working in IT and digital marketing for 15 years, running my own SEO company for 6 years. I specialize in working with law firms - one of the most competitive and challenging niches in SEO. This training is based on real-world experience, not just theory.