Professional SEO Training for Business Owners & Teams
Get the SEO training you need to launch your business successfully or build in-house capabilities for your team. Live sessions in English or French, designed for entrepreneurs and companies ready to take search seriously.
Lay Nadji
SEO Expert & Digital Strategist
Common SEO challenges for new businesses & teams
These are the most frequent obstacles that prevent new businesses and teams from building effective SEO capabilities from the start.
Starting Without SEO Knowledge
New business owners launch websites without understanding basic SEO, missing opportunities and making costly mistakes from day one.
Outsourcing Everything to Agencies
Companies depend entirely on external agencies without internal knowledge to evaluate quality, strategy, or results effectively.
No In-House SEO Capabilities
Teams lack the basic SEO knowledge needed to make informed decisions, review agency work, or handle simple optimizations internally.
Wasting Budget on Wrong Tactics
Without foundational knowledge, businesses invest in ineffective SEO strategies or fall for promises that sound good but deliver no results.
Can't Evaluate SEO Proposals
Business owners and teams can't distinguish between good and bad SEO advice, making them vulnerable to poor service providers.
Generic Training Doesn't Apply
Most SEO courses don't address the specific challenges of launching a business or building team capabilities for long-term success.
SEO training for business launch & team skill building
Whether you're launching your first business or building in-house SEO capabilities for your team, you need solid fundamentals - not advanced tactics. This training gives new business owners the SEO knowledge to launch successfully and teams the foundation to reduce agency dependence.
With live interactive sessions, you'll learn what actually matters for new businesses, how to evaluate SEO opportunities and threats, and build the internal knowledge needed to make smart SEO decisions from day one.
I've seen too many new businesses struggle with SEO and teams completely dependent on agencies. The solution isn't advanced tactics - it's solid fundamentals. Whether you're launching your first company or building team capabilities, you need practical knowledge that helps you make smart decisions from day one.
What you'll build during the SEO trainingof the SEO academy
Six essential foundation blocks that will set you up for years of growth and learning. You'll leave with solid SEO fundamentals and the right direction for your SEO journey.
Foundation Day 1: Search Engine Basics
You'll understand how search really works - the foundation everything else builds upon. This knowledge will guide every SEO decision you make.
- How Google finds and evaluates websites
- What makes pages rank higher or lower
- Understanding search results and opportunities
- Essential SEO vocabulary for continued learning
Foundation Day 2: Content Strategy
Learn the fundamentals of creating content that serves both users and search engines. You'll have the framework to improve with practice.
- Research what people are actually searching for
- Create content with the right intent and structure
- Write titles and descriptions that get results
- Build internal linking systems that work
Foundation Day 3: Authority Building
Understand the ethical, sustainable ways to build your website's reputation. You'll know the right approach from day one.
- Earn quality links without spammy tactics
- Build genuine relationships in your industry
- Leverage social media for SEO benefits
- Monitor and protect your online reputation
Foundation Day 4: Technical Fundamentals
Master the essential technical aspects without getting overwhelmed. You'll know what matters and what doesn't.
- Make your site fast and mobile-friendly
- Ensure search engines can find your content
- Set up the technical foundation correctly
- Identify and fix common issues
Foundation Day 5: Algorithm Updates & AI Search
Get the big picture of how Google updates work, plus an introduction to the future of search with AI engines like ChatGPT and Perplexity.
- What algorithm updates really mean for you
- Introduction to AI search engines (ChatGPT, Perplexity)
- How to build strategies that work for both traditional and AI search
- Future-proofing your approach for evolving search
Foundation Day 6: Measurement & Growth
Learn to track what matters and make data-driven improvements. The foundation for continuous learning and improvement.
- Set up essential tracking tools correctly
- Focus on metrics that actually matter
- Identify opportunities and problems early
- Create a system for ongoing improvement
Our SEO training programs
Choose the SEO training format that fits your needs - whether you're launching a business or building team capabilities.
Individual Training
Perfect for new business owners & entrepreneurs
Complete 5-day program
-
✓5 hours of personalized 1-on-1 training- Via Zoom
-
✓Your business-specific examples
-
✓Avoid costly beginner mistakes
-
✓Evaluate SEO agencies & proposals
-
✓Real-time Q&A and clarification
-
✓Professional keyword research training
-
✓Technical SEO essentials, tips and tools
-
✓Google Analytics & Search Console setup
-
✓Future-proof SEO strategy
-
✓Email support during training period
Team Training
Build in-house SEO capabilities for your team
Pricing based on team size & needs
-
✓Live group sessions via Zoom
-
✓Build internal SEO knowledge base
-
✓Reduce agency dependence
-
✓Collaborative learning environment
-
✓Company-specific case studies
-
✓Interactive Q&A sessions
-
✓Session recordings included
-
✓Extended follow-up support
-
✓Custom curriculum for your industry
-
✓Flexible scheduling options
Frequently Asked Questions
Get answers to common questions about our SEO training programs.